Wednesday, December 28, 2016

THE STORY OF THE PROJECT 2017 LOGO

One of the first things on the agenda for the church renovation was the discussion of a logo. Knowing that we needed a recognizable logo for both the capital campaign and the remodeling, we started to talk about how to go about getting a graphic designer.   A member of the renovation committee, Nick Vorpagel, volunteered to give it a shot.  Self taught with marketing experience in his family business, he knew how to navigate the design process.  Here's what Nick says about how it all came about: "I think overall, the inspiration was the Sacred Heart, which was so beloved of St. Francis. Father Jim has spoken passionately about the Sacred Heart and how it impacted St. Francis, so it seemed important to include in the project logo. I think once we found an appropriate heart, everything else fell into place. The red of the heart was a given, the yellow and orange of the flames, as well. We wanted to incorporate blue to put a part of Geneva Lake into the project, as we are a unique community, largely defined by our lake. We combined serifed and sans serifed fonts to put together both the timelessness of our building with the dedication to the future."   He came up with the "Project 2017" name, and because one of our main goals was to brighten the church, "Lighting the Way to the Future" fit perfectly!

We love the logo and feel that it has helped tremendously in the success of our project.  Once again we are very fortunate to have a parishioner like Nick who is willing to donate his time and talent.

Other "in-kind" donations to Project 2017 from Nick have included the design and execution of our parish email newsletter, 3D photos of the renovation, and most recently, live streaming Mass.  Nick coordinated and recorded a Christmas Eve SFDS Mass successfully and we hope to use more of this technology in the future. (You can see it here https://m.facebook.com/story.php?story_fbid=1780668198859964&id=1489716571288463)  Thanks Nick for keeping us on the cutting edge with technology and for the beautiful logo!



 

No comments:

Post a Comment